24 May 2013
Deals Module Best Practices
Stephen Panico discusses some strategies to maximize the value of the Apptive deals module both for you and your customers.
21 May 2013
The Smartphone Impulse
By Apptive On 21 May 2013 In Mobile Marketing
Let’s get something out of the way right off the bat: impulse buying has sort of become a dirty term. It needn’t be. That is because impulse buying, a neutral term, is often associated with feelings of
17 May 2013
How Should You Use Push Notifications?
Watch as Apptive Co-founder Jason Jaynes answers a customer question about best practices for push notifications.
14 May 2013
Three Ways to Increase Customer Use of Your Mobile App
Mobile apps are one of the most effective drivers for success in the modern business climate. Some have gone so far as to say that many companies would do better to have an app than a website.
10 May 2013
Do I Need a Mobile App if I Already Have a Mobile Site?
By Apptive On 10 May 2013 In Mobile Marketing
7 May 2013
Infographic: Email Marketing Vs. Facebook Page Vs. Native App
By Apptive On 7 May 2013 In Mobile Marketing
30 Apr 2013
The Highly Targeted Mobile App
Mobile apps have mass appeal. Regardless of business type or size, a mobile app can also have an incredible ROI. The key word there of course, is can. While the marketing aficionados and business book gurus out
23 Apr 2013
Core Mobile for Small Business
By Apptive On 23 April 2013 In Mobile Marketing
The necessity of keen mobile strategy becomes more evident every day. As smartphone ownership and app usage continue to climb dramatically, businesses realize that mobile represents one of the few marketing platforms that presents the opportunity for
16 Apr 2013
Fostering a Mobile Community
By Apptive On 16 April 2013 In Mobile Marketing
Mobile strategies are highly valuable because of their ability to directly reach customers. It is tempting, then to make the majority of your messages direct-sales focused. Unfortunately, there is almost no better way to have your mobile
11 Apr 2013
Think Mobile, Act Local
By Apptive On 11 April 2013 In Mobile Marketing
The term “mobile strategy” instantly brings to mind the jetset traveler, suitcase in hand, ready to embark upon some great adventure armed with a repertoire of tablets, smartphones and laptops. So, when you discuss a “local mobile”