24 May 2013

Deals Module Best Practices

  Stephen Panico discusses some strategies to maximize the value of the Apptive deals module both for you and your customers.
21 May 2013

The Smartphone Impulse

Let’s get something out of the way right off the bat: impulse buying has sort of become a dirty term. It needn’t be. That is because impulse buying, a neutral term, is often associated with feelings of
17 May 2013

How Should You Use Push Notifications?

Watch as Apptive Co-founder Jason Jaynes answers a customer question about best practices for push notifications.
14 May 2013

Three Ways to Increase Customer Use of Your Mobile App

Mobile apps are one of the most effective drivers for success in the modern business climate. Some have gone so far as to say that many companies would do better to have an app than a website.
10 May 2013

Do I Need a Mobile App if I Already Have a Mobile Site?

7 May 2013

Infographic: Email Marketing Vs. Facebook Page Vs. Native App

30 Apr 2013

The Highly Targeted Mobile App

Mobile apps have mass appeal. Regardless of business type or size, a mobile app can also have an incredible ROI. The key word there of course, is can. While the marketing aficionados and business book gurus out
23 Apr 2013

Core Mobile for Small Business

The necessity of keen mobile strategy becomes more evident every day. As smartphone ownership and app usage continue to climb dramatically, businesses realize that mobile represents one of the few marketing platforms that presents the opportunity for
16 Apr 2013

Fostering a Mobile Community

Mobile strategies are highly valuable because of their ability to directly reach customers. It is tempting, then to make the majority of your messages direct-sales focused. Unfortunately, there is almost no better way to have your mobile
11 Apr 2013

Think Mobile, Act Local

The term “mobile strategy” instantly brings to mind the jetset traveler, suitcase in hand, ready to embark upon some great adventure armed with a repertoire of tablets, smartphones and laptops. So, when you discuss a “local mobile”