17 May 2013
How Should You Use Push Notifications?
Watch as Apptive Co-founder Jason Jaynes answers a customer question about best practices for push notifications.
14 May 2013
Three Ways to Increase Customer Use of Your Mobile App
Mobile apps are one of the most effective drivers for success in the modern business climate. Some have gone so far as to say that many companies would do better to have an app than a website.
10 May 2013
Do I Need a Mobile App if I Already Have a Mobile Site?
By Apptive On 10 May 2013 In Mobile Marketing
7 May 2013
Infographic: Email Marketing Vs. Facebook Page Vs. Native App
By Apptive On 7 May 2013 In Mobile Marketing
30 Apr 2013
The Highly Targeted Mobile App
Mobile apps have mass appeal. Regardless of business type or size, a mobile app can also have an incredible ROI. The key word there of course, is can. While the marketing aficionados and business book gurus out
23 Apr 2013
Core Mobile for Small Business
By Apptive On 23 April 2013 In Mobile Marketing
The necessity of keen mobile strategy becomes more evident every day. As smartphone ownership and app usage continue to climb dramatically, businesses realize that mobile represents one of the few marketing platforms that presents the opportunity for
16 Apr 2013
Fostering a Mobile Community
By Apptive On 16 April 2013 In Mobile Marketing
Mobile strategies are highly valuable because of their ability to directly reach customers. It is tempting, then to make the majority of your messages direct-sales focused. Unfortunately, there is almost no better way to have your mobile
11 Apr 2013
Think Mobile, Act Local
By Apptive On 11 April 2013 In Mobile Marketing
The term “mobile strategy” instantly brings to mind the jetset traveler, suitcase in hand, ready to embark upon some great adventure armed with a repertoire of tablets, smartphones and laptops. So, when you discuss a “local mobile”
5 Mar 2013
The Other End of the Funnel
By Apptive On 5 March 2013 In Mobile Marketing
Businesses often refer to their customer acquisition activities as taking place through a marketing and sales “funnel”. Most of these activities take place at the top of the funnel, with awareness and promotional materials leading to various forms
26 Feb 2013
Second Screens for Small Business
By Apptive On 26 February 2013 In Mobile Marketing
While traditional television advertising methods remain effective for many small businesses, they only represent a surface-level exposure to customers. According to a number of worldwide studies 75%-85% of people use their mobile devices while watching their favorite